willo branding project

While working with the software development agency Codebusters, I led the design and branding for a new estate planning service.

The goal was to design an estate planning tool that would simplify the process of creating an estate plan, while emotionally connecting with the user.

The company was in the early stages, having just received seed funding, and I was tasked with leading the design of the app as well as creating a full brand for the project. This included logo, colours, typography, image selection, and copywriting.