CAFE BRANDING

THEATRE CENTRE CAFE/BAR

Part of The Theatre Centre, the cafe/bar is its own unique space: a workspace, a coffee shop, a bar, a performance space, a gathering place. It offers coffee, cocktails, delicious treats, and free wifi. The goal was to share the story of the cafe with customers.

Cafe Story Table Cards

Shop 1KM Coupons

Shop1km produces and distributes neighbourhood deal books featuring special offers from local shops. To promote the cafe to residents and neighbours I created a coupon that played on our popular rewards card. If you buy five coffees you get one free, buy ten and you get a free tickets to a show.

I created a double-sided, full-colour, coupon offering a free coffee just for coming in and patrons would already be 1/2 way to that free show.

The initiative was a huge success bringing in many first time customers and creating an incentive to return again and again.

Bookmarks

The pandemic forced the cafe to close but we still wanted to stay in touch with neighbours and offer them an incentive to return once it reopened. I wanted to create something that would be useful in the meantime and I thought with so many people staying at home and reading, a bookmark would be a great way to stay in their minds. As a former carnegie library this also tied in perfectly with the history of the cafe. We distributed postcards through the neighbourhood and even left them in books in little free libraries around town.