bounce - block party
A THEATRE CENTRE FUNDRAISER
"The whole block, all in one spot"
BOUNCE is the annual Theatre Centre fundraiser. This year, the theme is "Block Party." The Theatre Centre will transform the main stage and gallery into the Queen West strip, packing it with the best the neighbourhood has to offer, including live music, DJs, dancing, immersive performances, and gastronomic delights. I was asked to create postcards and a sponsorship brochure that would reflect the unique personality of Queen West, incorporate neon elements and highlight the excitement and energy of the event.
For the postcards, I used an image captured by photographer Jeremy Mimnagh of The Love Letters Cabaret at the 2015 BOUNCE Gala. I used the same neon logo I had designed for the sponsorship brochure, as the electric pink perfectly complimented the colours in the photograph.
The fundraising committee was after a dynamic brochure to hand out to potential donors and sponsors. They wanted to reflect iconic spots along West Queen West and asked for neon colour or neon signs.
I took these photos of distinctive Queen West sights and created my own neon tube lettering.